There was a time when a person would go and buy a Nokia handset blindfolded. Market had fewer choices and other brands were hardly even looked at. But Samsung must be appreciated for the way it has taken over the mobile industry with good looking handsets and better technology options as well as good on the wallet. The variety it serves is huge and there are handsets for any budget range. No wonder then that Samsung has taken over Nokia in the industry of handsets in this quarter of the year. There seems to be a tussle between the Strategy Analytics who say Samsung is ruling the handset industry and research firms’ counter reacting to it and saying that Apple is actually at the top. About 93.5 million handsets have been sent in the first quarter of 2012 which is much more than the 69 percent of last year. On the other hand Nokia shipped out 24 percent less handsets this year. The low budget phones of Nokia did not do really well and the new Lumia Smartphones which has the Windows technology in it did not take care of the falling requirements either.
In the last year’s first quarter Samsung had 19.3 percent of the market share whereas Nokia had 30.4 percent. The decrease has been very fast as Nokia is trying its level best to keep floating in a market smitten by Samsung and Apple and a lot of other low budget phones brought into the market by various small time companies. The trend today is more towards Smartphones which connect to the wireless technologies and very few customers actually go in for the normal feature phones or the low cost phones which are useful on for receiving and calling. People want everything in their phone. And Samsung and Apple with their applications seem to be giving the customers all that they ask for and more. Apple iPhone sale went up almost two times to 35 million units in the first quarter this year. Samsung has shipped smartphones on demand which is almost four times more that the first quarter last year. And Samsung has been very fast to get into the market its new Galaxy S3 flagship model which is expected to lower the demand for Apple drastically.
Why the difference in the values quoted by Strategy Analytics and Researcher iSuppli has not been clear yet but Strategy Analytics is sure that it has the correct figures for the market trends on the handsets. Researcher iSuppli have not responded to the difference yet. These comparison numbers exclude tablets. It is already a very well-known fact that Apple and Samsung are on loggerheads with each other with respect to their patents in a lot of countries and are trying to stop each other from coming up in the market. Samsung had gone a step higher in the third quarter last year and left Apple behind in the market. But with Apple 4S the market was back with Apple. Whether Apple will rule or Samsung will rule, Nokia will have to work really hard if it needs to stay in the market.